Product Launch Campaign

Full campaign design support and services

MAX were approached to develop a strategic promotional campaign to simultaneously launch the client’s revolutionary new product – called SIMultra at exhibitions in Aberdeen and Abu Dhabi. Our creatives developed the slogan ‘You Imagined It. We Created It’. This provided the backbone of the entire campaign. It led with a high impact series of six teaser animations; each teaser presenting a key product benefit allied with an extreme close-up detail of the product. Deployed on social media and via a bespoke microsite, over a period of 6 weeks, the final big reveal timed in with the product launch days in Aberdeen and Abu Dhabi.