
Brand Marque
Our logo is the essential part of the brand. In creating the new MAX brand we wanted to convey our heritage in that our 5 directors all previously worked for Max and Co. By retaining the MAX part of the name our clients can expect quality and continuity of service.
The name is contained within a strong outline to identify that we are a solid established company and to enable flexible placement on a variety of printed and digital materials. The font is bold and sits strongly within the outline to create a bold, confident brand.

Typography
The choice of font is of great importance in creating any brand, it has to support the character of the brand and will directly communicate any messaging. It was therefore important to us to have a font that was clean and quite neutral, but with just enough individuality.
The headline typeface plays an important role in building the MAX brand. It is bold and distinct to convey our experience and confidence in our services.
Using the body text typeface in conjunction with the bold font creates a balance and flexibility across communications, while maintaining consistency.
Headline Typeface
Aa
ABCDEFGHIJKLMNOPQRSTUVWXY
abcdefghijklmnopqrstuvwxyz
1234567890
Body Text Typeface
Aa
ABCDEFGHIJKLMNOPQRSTUVWXY
abcdefghijklmnopqrstuvwxyz
1234567890
Colour Palette
A custom palette has been selected to reflect a bold, dynamic and multidimensional company.
The colour palette is an essential part of our brand identity, enabling the brand to be displayed effectively across all media whether print or screen.
Through the combination of Typography and colour MAX have created a simple but distinctive style that is easy to implement.
Blue
R70 G179 B178
C68 M7 Y34 K0
#46b3b2
Orange
R236 G110 B76
C3 M71 Y74 K90
#ec6e4c
Green
R191 G209 B49
C30 M3 Y100 K0
#bfd131
Red
R210 G49 B87
C12 M95 Y56 K91
#d23157
Yellow
R247 G171 B63
C1 M37 Y86 K0
#f7ab3f
Grey
R46 G51 B46
C71 M60 Y67 K61
#2e332e