Peak Well Systems

Interactive touchscreen application

We have worked with Peak Well Systems on many projects over the years. They are a leading specialist in the design and manufacture of advanced downhole tools for well intervention in the upstream oil and gas industry. They provide both operators and service companies around the world with an extensive range of innovative downhole products, expert field deployment and aftermarket support.

Their aim is to reduce well operating costs and improve well performance for our customers. Our aim is to provide them with marketing and communication products that help drive their marketing strategy forward and communicate their products and services to existing and potential clients.

We were asked to design and build this presentation as we have produced a great deal of Peak’s marketing materials in the past. We also created a viewer application to showcase their animations previously.

Client: Peak Well Systems
Services: Touchscreen Application

Brief

We were asked by Peak to create a sales/presentation tool for their upcoming industry events at ADIPEC in Abu Dhabi and ICoTA Europe in Aberdeen. The solution had to showcase their products and include their 3D animations, as well as present a degree of product technical data. It was also important to have a facility to collect the details of visitors to the stand and feedback any information to their sales systems.

The stand would feature a large touchscreen and tablets for users to interact with, and it was vital that we capitalise on the interactivity and user experience that touchscreen technology can provide.

Process

We considered the challenges – The global nature of the project meant that the solution would have to be deployable and easy to update remotely. It had to work on a large wall-mounted touchscreen as well as small tablets, so the content had to be configurable for multiple screen sizes. It had to accommodate various formats such as animations, pdfs, as well as be able to  load data from a connected database.

We agreed on a platform to build the presentation tool on and designed all the interface elements to allow ease of use and flexibility for future updates.

The interface design was crucial, it had to be clearly navigable and encourage the user to explore the content. We achieved this with a limited design theme and the use of gestures such as pinch, swipe, taps etc. This enabled the viewer to open, scale, and move panels with content around to suit.

Result

Our solution gave Peak a flexible, intuitive, scaleable and multi-platform tool that engaged visitors at the stands and was a useful tool for their sales team. The application MAX created allowed users easy access to  Peak Well Systems’s animations, brochures, datasheets, and deployment data.

We achieved this with an html5 based touchscreen presentation that allowed users to interact with the animations, pdf’s, and text content in an intuitive but feature-packed design.

Users could view deployments of Peak’s products across the world via a simple map with the ability to filter results.

A contact form gave users the option to enter their details at any stage and indicate an interest in a product(s). The information was fed back to Peak in order to target sales and follow-up meetings effectively.

By using linked files, it can be easily updated, and deployed by the client to reduce future costs.

“The team at MAX have provided ongoing design, 3D and campaign support to Peak for a number of years. They have taken the time to understand our company, our industry, our target audience, and importantly, our brand personality. This deep understanding of our business translates through all aspects of their work.

The brief to produce an interactive application to showcase our portfolio on a touchscreen for two highly visible industry events within a very tight timeframe was a challenging one. However, not only did MAX deliver, but they delivered more than what we had hoped for. MAX hit the ground running - the process was seamless from planning, production, and quality testing through to deployment - with constant communication throughout. The end result was of high quality, meeting all requirements of the brief. I look forward to seeing how this project will evolve and grow over time!”

Sarah Starick Marketing & Communications Manager