Our logo is the essential part of the brand. In creating the new MAX brand we wanted to convey our heritage in that our 5 directors all previously worked for Max and Co. By retaining the MAX part of the name our clients can expect quality and continuity of service.
The name is contained within a strong outline to identify that we are a solid established company and to enable flexible placement on a variety of printed and digital materials. The font is bold and sits strongly within the outline to create a bold, confident brand.
The choice of font is of great importance in creating any brand, it has to support the character of the brand and will directly communicate any messaging. It was therefore important to us to have a font that was clean and quite neutral, but with just enough individuality.
The headline typeface plays an important role in building the MAX brand. It is bold and distinct to convey our experience and confidence in our services.
Using the body text typeface in conjunction with the bold font creates a balance and flexibility across communications, while maintaining consistency.
Body Text Typeface
A custom palette has been selected to reflect a bold, dynamic and multidimensional company.
The colour palette is an essential part of our brand identity, enabling the brand to be displayed effectively across all media whether print or screen.
Through the combination of Typography and colour MAX have created a simple but distinctive style that is easy to implement.
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